The streaming platforms Twitch and Kick are fighting for popularity

Gaming streamers have become very popular in recent years – but why and what have the popular platforms Twitch and Kick done to increase their popularity?

Twitch Popularity

Tom Waterhouse from Waterhouse VC decided to research this topic and compare two of the most popular streamers. pull out launched in 2011, but most of its growth came after Amazon bought the platform for $970 million in 2014. Back then, there were very few streamers in the entire US market.

they were waiting for him several interesting features, including many tutorials and chat rooms hosted by famous players from around the world. The money comes from both Ads like premium subscriptionsas well as some merch sales, and the platform and streamer split subscription revenue 50/50 until June, when they switched 70/30 for the transmitter.

Among other things, Twitch offers bits – is an internal currency that users can give to other users as a token of their support and their earnings are shared as well. However, according to the source, the streamers believe they they pay badly. In 2021, some information was leaked about the network and in their opinion only 0.01% of streamers They were paid more than minimum wage. This is also the main reason for the different split percentages, along with increasing competition the new platforms.

Kick – a serious threat

Another important platform is step, which is relatively new and was released in January 2023. However, it quickly gained popularity among streamers and viewers. For the streamers They love it for that the 95/5 splitand keeps all advice to himself.

also kick let’s bet. After the scandal of 2022, when pull out Twitch has decided to borrow money from the creators to pretend it is funding game costs ban most of those popular gaming streamsAs of October last year.

So the company claimed: “We will be making a policy update on October 18 to prohibit online streaming from gambling sites that offer slots, roulette or craps games that are not licensed in the United States or other jurisdictions that offer adequate consumer protections.”

However, on Kick, the gambling content is more than popular, which has attracted streamers to the platform. Fans always find that new ways to betthe ban didn’t help – many of them were simply transferred to Kick, which is unlikely to ban gambling content on the platform as its popularity continues to grow.

In January, the platform had 9,000 active channelsand in April that number went up 67,000. Additionally, 12.8 million hours were watched in January, and that number rose to 51.8 million by April. remains only 2.8% of twitch hoursbut the company keeps growing and streaming gambling helps a lot.

Will Twitch be replaced by Kick? It’s too early to say for sure, though The games have only just begun.

Spring: “Waterhouse VC: In Full Speed”. iGaming store. August 22, 2023

Leave a Reply

Your email address will not be published. Required fields are marked *

Casino Magazine

An upcoming series of impressive video game events in Spain

This year’s edition of the popular La Conference 2024 Gaming in Spain will take place on May 6, 2024 in Madrid. The flagship event is expected to attract a wide group of industry stakeholders and gaming enthusiasts to showcase the latest trends and developments in the lucrative Spanish market. Iconic event series In addition, this […]

Read More
Casino Magazine

Pragmatic Play launches daily Blackjack tournaments

Pragmatic Play, one of the leading content providers for the iGaming industry, has launched the Blackjack League daily tournament series to offer an impressive monthly prize pool of €1,000,000. The exclusive tournament series dedicated to the popular live casino card game began on April 1st and runs until June 30th, 2024, with Pragmatic committing to […]

Read More
Casino Magazine

Thunderkick signs an agreement with Paf for the Spanish market

Thunderkick, the innovative Swedish company developing games for online casinos, has announced that its presence in the Spanish market has been strengthened by signing an agreement with Paf, one of the largest online casino operators in Europe. The deal will allow Paf to gain access to Thunderkick’s impressive portfolio of games, including hugely popular titles […]

Read More