Spinwise and Enteractive have signed an important CRM agreement

Enteractive, one of the industry leaders in player conversion and reactivation services, has partnered with Spinwise, the renowned global operator that owns many popular brands. The main goal of this mutually beneficial partnership is to facilitate the reactivation process of those players whose accounts have expired.

Spinwise CEO Peter Kovisarssaid: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner to reach gamers who need a more personal approach to innovate their entertainment with our brands. To maximize potential LPV across all of our player segments, Enteractive will target the audience segments that we have seen respond best to a more direct and personal interaction.”

Andrew Foster, Commercial Director, Enteractiveadded: “We are excited to be working with Spinwise as their iGaming brands are rapidly gaining traction in various global markets. They see the untapped potential of expired player accounts and Enteractive has the right combination of technology and reactivation agents to make a significant difference in active player revenue.”

A strategic partnership

Spinwise’s collaboration with enter active It started last year when the partnership with Winnerz ended after launch. Spinwise was attracted by its partner’s advanced reactivation services, which can go a long way in optimizing revenue generation after realizing that the player base is somewhat chaotic.

Enteractive seems like a good option as the company has done so More than 12 years of experience in the area of ​​player reactivation and retention. The company is considered a global leader in this field Income generation in the iGaming industry.

Smart integrations

Spinwise has launched a successful campaign win ore Last year and after the launch, reactivation services were integrated for its new brands. Wisho And trickz. Has helped tremendously in taking player retention and loyalty to the next level, with much help from Enteractive’s proprietary technology platform. (Re)Activation Cloud.

This new partnership allows Spinwise to seamlessly integrate its player databases, along with native sales representatives for each specific regulated market who could speak to players. Personal telephone communication was a great strategy to increase the number of sales and popularity of the company in the markets where it is present.

As has been shown, the CRM tailor-made for each market and playeralong with great tools to help reactivate players, followed by various tools and approaches for responsible gaming is the best strategy to expand and Increase popularity – so it’s no surprise that these two companies decided to do this together.

Source: Miller, George. “Enteractive signs CRM contract with Spinwise“. European Play. September 5, 2023

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