Spinwise and Enteractive have signed an important CRM agreement

Enteractive, one of the industry leaders in player conversion and reactivation services, has partnered with Spinwise, the renowned global operator that owns many popular brands. The main goal of this mutually beneficial partnership is to facilitate the reactivation process of those players whose accounts have expired.

Spinwise CEO Peter Kovisarssaid: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner to reach gamers who need a more personal approach to innovate their entertainment with our brands. To maximize potential LPV across all of our player segments, Enteractive will target the audience segments that we have seen respond best to a more direct and personal interaction.”

Andrew Foster, Commercial Director, Enteractiveadded: “We are excited to be working with Spinwise as their iGaming brands are rapidly gaining traction in various global markets. They see the untapped potential of expired player accounts and Enteractive has the right combination of technology and reactivation agents to make a significant difference in active player revenue.”

A strategic partnership

Spinwise’s collaboration with enter active It started last year when the partnership with Winnerz ended after launch. Spinwise was attracted by its partner’s advanced reactivation services, which can go a long way in optimizing revenue generation after realizing that the player base is somewhat chaotic.

Enteractive seems like a good option as the company has done so More than 12 years of experience in the area of ​​player reactivation and retention. The company is considered a global leader in this field Income generation in the iGaming industry.

Smart integrations

Spinwise has launched a successful campaign win ore Last year and after the launch, reactivation services were integrated for its new brands. Wisho And trickz. Has helped tremendously in taking player retention and loyalty to the next level, with much help from Enteractive’s proprietary technology platform. (Re)Activation Cloud.

This new partnership allows Spinwise to seamlessly integrate its player databases, along with native sales representatives for each specific regulated market who could speak to players. Personal telephone communication was a great strategy to increase the number of sales and popularity of the company in the markets where it is present.

As has been shown, the CRM tailor-made for each market and playeralong with great tools to help reactivate players, followed by various tools and approaches for responsible gaming is the best strategy to expand and Increase popularity – so it’s no surprise that these two companies decided to do this together.

Source: Miller, George. “Enteractive signs CRM contract with Spinwise“. European Play. September 5, 2023

Leave a Reply

Your email address will not be published. Required fields are marked *

Casino Magazine

Groove and 3 Oaks Gaming join forces for global expansion

Groove, the famous iGaming casino platform provider and aggregator, has partnered with 3 Oaks Gaming, the renowned iGaming content distributor. A significant step towards global expansion This is not the first agreement groove recently agreed. The company has previously signed several agreements ICE2024 to strengthen its position in the global market and expand into new […]

Read More
Casino Magazine

The Finance Minister of Curaçao specifies the new gambling law

Javier Silvania, Finance Minister of the Government of Curaçao, issued a statement condemning his demands “Disinformation” about the country’s new gambling law. The National Gambling Regulation, a new legislation that will completely reform the way gambling is regulated in Curaçao, was presented It will be submitted to the country’s parliament for approval in December 2023. […]

Read More
Casino Magazine

Spinomenal signs content agreement with CasinoBarcelona.es

Spinomenal, one of the leading casino game developers and content provider for the iGaming industry, has signed a content partnership with CasinoBarcelona.es, one of the most well-known operators in the Spanish regulated market. As part of the partnership, the studio will integrate its high-quality content on the OpenGaming™ platform, provided by leading aggregator Light & […]

Read More