It appears that SOFTSWISS, a widely recognized iGaming expert and pioneering gaming software operator, is set to expand its catalog of trophies following the recent European iGaming Excellence Awards 2023, one of the most prestigious events in the European online gaming industry. At the recent iGaming event, the company was recognized for outstanding achievements in the “Best Marketing Campaign” and “Best Customer Service” categories.
Award for the best marketing campaign
The Maltese 360 Winning Campaign of the company was launched with the aim of making the brand better known. The wide range of marketing activities, along with captivating artwork and eye-catching visual elements associated with the campaign to showcase the subtle essence of the brand against the backdrop of the dreamy imagery of the vibrant island of Malta, have proven to be very attractive to customers . According to the company, the campaign reached an estimated total audience of more than 50 percent of the Maltese population, as well as around 25,000 guests at the prestigious annual trade fair. Sigma Europe to demonstrate the interest of customers, but also the commitment of the company.
Delighted with the victory, Valentina Bagniya, Marketing Director of SOFTSWISS, said: “Improving the efficiency of our marketing communications is critical to achieving tangible business results. Receiving fair recognition for an impressive display of exceptional creativity, innovation and marketing expertise is a great honor and a source of inspiration for our talented marketing team. Rest assured, we are committed to continuing to captivate our audiences with even more innovative creations in the future.”
Award for best customer service
But that is not all; The company can boast of another well-deserved award, which went to SOFTSWISS Managed Services, whose comprehensive range of solutions is an essential part of the brand’s success. The sector, which offers services such as first-line support, anti-fraud support, VIP player support, player retention and reactivation, and content management, is designed to promote the brand through direct contact with customers. Customer satisfaction with SOFTSWISS Managed Services has shown that communication is the key to successful processes. The sector acts as a bridge between operators and players to provide a perfect gaming experience, and the quality of its services was duly recognized at the European iGaming Excellence Awards 2023 to highlight the brand.
Artyom Rudakov, Head of Managed Services at SOFTSWISScommented: “We are delighted to receive this award, which represents more than just recognition of our innovative, flexible and highly personalized approach to the industry. “It is an overwhelming recognition of the remarkable efforts of our team members who contributed to this success.”