After a successful 2023, Soft2Bet hopes to find ways to further expand its business in 2024.
Gamification and interesting tools
The popular one Gamification features of the company, which are already mature and tailored to the needs of the partners, will be further expanded and adapted to the needs of the players various regulated markets.
Gamification is a term related to social and casual games and has gained great importance in the industry. Currently it is used to express the improvement of the Engagement and gameplayas well as Overall gaming experience.
Soft2Bet uses gamification to integrate gaming and social engagement tools into its content. The company has developed an advanced gamification engine, Soft2Bet Motivational Engineering Gaming Application (MEGA) to meet the needs of players in different markets.
To date, MEGA has been extremely successful and the financial and product performance results have been fantastic. However, the company plans to further expand its application.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “In practice, this means that our technology, development, marketing or CRM teams spend many hours integrating all of these elements into the gameplay of our products. This required hours of hard engineering work to create a fully integrated solution that was seamless, secure, tailored and geographically targeted to players’ habits and preferences. This work is paying off and has enabled Soft2Bet to grow faster than ever in 2023.”
Mobile games and integration of AI technologies
However, the company plans to focus more on the online gambling market, which is expected to grow more than $150 billion until the end of the decade. At the moment, about 70% All online betting revenue is generated through mobile apps, so the company plans to continue improving its features and offering players mobile gaming experience new, personalized and unique.
However, in the age of diversity AI technologies, it is important not to forget them. Soft2Bet will continue to look for various ways to integrate advanced AI solutions into its offering, particularly in the area of data analysis, which will help improve the gaming experience and adapt the offering to players.
Aside from that, Analysis of player behavior is one of the most important things to consider next year. Responsible gaming will remain the focus as always in 2024. It is estimated that over the next year the industry will discover new tools and solutions and develop new and innovative ideas for gaming entertainment Insurance for everyone.
Soft2Bet has prepared more new content for 2024, including some fantastic ones City Builder Features for players who enjoy casinos, as well Sports stadiums for sports betting fans.
Martin Collins, CBDO at Soft2Bet, commented: “By 2024, we hope to advance our innovation and motivational engineering offerings while expanding our reach around the world. The next year will be transformative for both our company and the iGaming industry in general. “We are focused on driving these exciting new trends as we continue to revolutionize and advance the industry.”
Spring: “Soft2Bet shares 2023 results and predicts biggest iGaming trends for 2024”. Soft2Bet. December 22, 2023
