Prime Gaming, the company that owns and operates several successful international online casino brands, has decided to rebrand to Kinetic Digital after 20 years in the iGaming market.
The rebranding process gave the company a completely new logo and a complete website design overhaul. The new logo and name better reflect the company’s values and the journey it has taken since its founding in 2003.
The new name was chosen starting with “Kinetic”, which comes from the Greek word “Kinetics”, what movement means. The new company name suggests a continuous pursuit of progress and improvement, while maintaining a dynamic presence in the market Online Casinos.
The company has extensive experience in the online gaming business as it has been in the market for 20 years. Prime Gaming started with the Prime Casino brand, then added Prime Scratch Cards and Prime Slots to its portfolio before expanding further with brands such as Mega Casino, Simba Games, LuckyMe Slots, Ice 36, Slingo, Spin Genie and Genting Casino.
Kinetic Digital-operated casinos are powered by SkillOnNet, a leading provider of turnkey white label casino software solutions, and are present in several key markets such as the UK, SpainOntario (Canada), Denmark and Sweden.
The company also has one of the most popular affiliate platforms in the iGaming industry: Prime Partners. Despite the rebrand, the affiliate program retains its original name and continues to market and sell brands such as: Genting CasinoSlingo, SpinGenie, MegaCasino and LordPing.
All about movement
Rachel Regev, Vice President of Marketing and Operations at Prime Gaming, said this about the company’s renewal “Kinetics is about movement and the new energy it creates.”
The company manager added that the Kinetic Digital team is interested “Constantly challenge yourself” while assuming it “Bold efforts.” The company is also constantly looking for new partnerships and new avenues “Foster a collaborative environment.”
“We value growth, progress and collaboration and celebrate both the journey and the milestones.” Regev added. The Prime Gaming manager also highlighted the fact that the online gaming industry has changed drastically since the company was founded in 2003, and this is one of the reasons for the decision to rebrand at this time.
Spring: “Prime Gaming is rebranding as Kinetic Digital to create new energy“. European gaming. November 28, 2023