Playtech has entered into a far-reaching global partnership with Hard Rock Digital (HRD), the sports and iGaming arm of Hard Rock International and Seminole Gaming.
HRD customers in the US and Canada will have access to a selection of Playtech slots, live dealer table games and random number generator games via HRD’s existing proprietary platform and technology offering.
Playtech buys minority stake
In support of the agreement, playing technique has acquired a single-digit minority stake in HRD for $85 million from Hard Rock International and Seminole Gaming.
Playtech has acquired a minority stake in Hard Rock Digital (HRD), the interactive gaming and sportsbook division of Hard Rock International and Seminole Gaming, as part of a broader agreement between the two companies.
Hard rock currently operates individual and online sports betting in the US within the borders of Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee and Virginia and hopes to expand offerings internationally.
Revenue sharing part of the deal
In addition to purchasing stock, additional long-term agreements include a revenue share with Playtech in exchange for offering its products and services through HRD.
Mor Weizer, CEO of Playtech, said: “The Playtech team is pleased to announce our strategic partnership with HRD. Hard Rock International has established itself as a leading name worldwide, not just in gaming but in entertainment more broadly.”
“HRD will combine the strength of this global brand with a proven management team, some of whom we have known at Playtech for many years and believe to be among the strongest in the online gaming industry.”
“For Playtech, this partnership significantly strengthens our position in the North American market and is in line with our B2B strategy.”
Hard Rock International and the President of the HRD, Jim AllenThey added: “This partnership will act as an accelerator for Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings into international markets and become the first operator with a global omnichannel offering under a single, irreplaceable brand.”
“This announcement only reinforces our commitment to driving innovation in the gaming industry and expanding the “Hard Rock” experience around the world. We look forward to delivering an authentic digital experience to Hard Rock’s global fan base as part of a comprehensive omnichannel offering.”
Spring: Hard Rock Digital and Playtech enter into strategic partnershipHard Rock Digital News, March 14, 2023