After six months of bidding, the host city selection process for Clarion Gaming’s ICE and iGB partner conferences is finally complete. From 2023 Barcelona will take on the role of host and at the same time iGB L!VE will take place in London.
a difficult choice
The candidate list included four cities: London, Madrid, Paris And Barcelonaand it wasn’t easy to agree on the final decision, and there was more than 30 factors That influenced the final decision.
The moving process ICE was kept with equivalenta renowned specialist in location and event strategy, and the decision was made by the ICE Advisory Board.
For 2025, London’s 12-year tenure is coming to an end, so it’s the right time to make a move. The event will take place after ExCeL in London Barcelona fair, an area of 240,000 square meters. Is signed a five-year contract with the property beginning between January 20th and 22nd.
Clarion Gaming In order not to take any risks, the company has already booked 40,000 hotel nights for the event, interested parties will be informed from September.
And why was it chosen? Barcelona? according to the source, Alex Pratt, CEO of Clarion Gaminghighlighted the great city amenitiesas well as the great infrastructure and logistics. One of the main reasons was the return on investment for customers and scalability.
He said he was grateful for the efforts of those involved in making the process smooth and making the right decision. All applications from the selected cities were professional and generally good.
Pratt commented: “This was a complex, customer-centric company. The process allowed us to identify the city that our clients believe is best equipped to be our strategic partner going forward, hosting two world-class events that cater to the needs of businesses of all sizes and locations cater to all parts of the New York community. Games and ICE.”
Thanks to Excel
Barcelona isn’t the only city receiving a new event. The famous iGB LIVE moves to London in 2025 after it has taken place in Amsterdam.
Prat thanked him to ExcelLondonhighlights all of their help over the last 12 years and says: “We remain committed to ExCeL London as a great destination and look forward to bringing iGB L!VE to London in July 2025 to continue that legacy and provide the perfect backdrop for the future of this fast-growing event in a key gaming space With this process now complete, our sole focus is to continue the success stories of ICE and iGB Affiliate in partnership with our international stakeholders and deliver an amazing London experience in 2024.”
The next ICE will take place in London from February 6th to 8thwhile the iGB event takes place on February 7th and 8th.
Spring: Harrison, Robin. “ICE and iGB partners will move to Barcelona from 2025”. iGaming store. August 1, 2023
