Betsson Group presents a new concept of global marketing

In addition to celebrating its 60th anniversary in 2023, Betsson Group is now launching its latest international marketing concept entitled “ “A bet makes the difference.” Additionally, this concept aims to reinforce the previous message that gambling is more about building hype than about big wins. However, the latest commercials, mostly self-produced, are Betsson’s most up-and-coming production to date and will initially be released in more than 10 countries in Latin America and Europe.

Establishment of an internal global creative center

betssonthe flagship brand of Betsson grouphas seen remarkable growth lately, particularly in Latin Americawhere it officially became “main sponsor” of the legendary football club Argentines, Boca Juniors. With that in mind, let’s talk about the above marketing concept: the CEO of the Betsson Group, Jesper Svenssoncommented: “We have done this while expanding our presence in various markets established an internal international creative center. I am delighted to present our most ambitious commercial to date and to cement Betsson as the most exciting brand in the industry.”

Next to the essence of this concept emphasizes that “The excitement of betting is more important than just focusing on winning.” In this sense, Kay Hook, Betsson Global Brand Directorsaid: “While we cannot control the excitement of a game or guarantee winnings, we can assure our customers that placing a bet, large or small, will intensify the feeling. While many other betting companies focus on winning big and fast, our focus is on Appreciate the emotion itself and that more entertainment that offers a wager.”

Description of the commercials

To emphasize the above message, the commercials show how to do it a seemingly ordinary and silly party Becomes a outstanding and very fascinating experience if a member of the public decides to make a bet. The plot of the commercials directed by the award-winning director Rodrigo Saavedra (immigrant)develops into a “dramatically charged scenario”, The production of the film is almost identical to that of the renowned international lifestyle brand. But even if it’s a casino, it’s often advertised as such enthusiasm for betting instead as a form of entertainment “of typical focus on winning moments.”

In this sense, Hook adds: “Our goal is to improve that entertainment value and increase enthusiasm for our customers. While potential wins are still possible, we don’t want the prospect of winning to dictate our communications. Our message is that if you gamble responsibly, You will enjoy it of emotions even if you don’t win

Furthermore, this unique international marketing concept represents an important step in this direction for the group change the industry landscape And restating the essence of entertainment through responsible commitment.

Spring: “Betsson launches new global marketing concept”. European gaming. August 21, 2023

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