Following the debut of the in-game currency conversion feature introduced last year, 85% of all crypto casino bets powered by the SOFTSWISS casino platform are placed via the aforementioned tool. With this in mind, the Casino Platform team has published key insights gained by analyzing annual statistics.
Description of the currency conversion function in the game
In 2022 the SOFTSWISS Casino platform presented the In-game currency conversion feature As already mentioned. The function is represented as “cryptocentric solution” This opens up new trading opportunities for users and offers players “More freedom of action.” Additionally, players can convert their cryptocurrencies to up to 9 fiat currenciesand offers them to bet on games that do not inherently support cryptocurrencies. This significantly expands the range of content accessible to crypto players.
However, the casino platform team initially noted the following: great conversion of regular users of this feature. This further means that almost 65-70% of players who have used the feature at least once continue to do so 90% of your bets by the “built-in functionality”. These players become regular users, showing that the feature discovers its niche and is product-market fit.
A more important idea is that the “retention rate” the group of players using the currency conversion function in the game “highest” than that of those who don’t. However, this can be very helpful when it comes to this “Audience segmentation because such players have more value. When players use this feature, they also spend twice as much time playing. Normally, the bet volume collected when using the above feature is up to 85% of the total betting volume in crypto casinos and up to 21% in fiat and crypto casinos.
Comment on the feature: the head of the SOFTSWISS casino platform, Darya Avtukhovichsaid: “SOFTSWISS is one of the pioneers in cryptocurrency gaming and we continue to be a forward-thinking company, incorporating features such as in-game currency conversion into our product. “Thanks to our experience and analytical work, we understand the needs of the industry and the result is the constant development of the SOFTSWISS casino platform, which maintains its status as one of the most reliable on the market.”
An opportunity to demonstrate improvements
With Barcelona Summit 2023 Just around the corner is a rare opportunity for SOFTSWISS to unveil the latest improvements to its casino platform. Participants also have the opportunity to meet with SOFTSWISS representatives Booth CG58There they can talk about the latest trends in the online gaming industry as well as the latest solutions that will improve the progress of your business.
Spring: “SOFTSWISS In-Game Currency Conversion: 85% of bets in crypto casinos are made with in-game currency conversion”, European gaming. September 8, 2023
