The ComeOn Group has announced the launch of one new Selection Live dealer casino in Scandinavia under the brand name Nordic Ruby Lounge. The leading bespoke gaming studio joins the rest of the Ruby Lounge portfolio launched within the brand with Evolution Live Gaming in March 2022.
The live studio offers players in the Nordic region a.o local touch and native entertainment and will be available in the company’s main markets. A special feature is that local games are hosted by local live dealers, giving the selection a bespoke and personal touch.
Custom environment for Nordic players
Cristiano Blanco, ComeOn Group Product Director said: “We are very pleased that Nordic Ruby Lounge is taking their Live Casino offering to the next level. Our Nordic players can now enjoy a bespoke environment, tailored locally to their preferences, with local traders for that extra something. It depends on the great teamwork of all departments involved, which has led to a high-quality product that really impresses in terms of design and functionality. For us, the launch of Nordic Ruby Lounge is a big milestone and we hope Nordic Ruby Lounge will be successful and take things to a new level.”
Nordic Ruby Lounge joins the group’s Ruby Lounge portfolio, launched in early 2022. ComeOn and Evolution have enjoyed a successful partnership since 2013 and Ruby Lounge provided a great opportunity for ComeOn to make a strong brand identity statement with bespoke games. The total focus on the Nordic region and the enhancement of the domestic offering gives the company the opportunity to reintroduce the brand within a brand with the individual touches it takes to be the leading studio in the region.
The dedicated ComeOn team will look after you roulette And black jack across multiple tables across the group’s Nordic brands, creating a unique live studio product that sets the bar high for the competition and marks a milestone in ComeOn’s growth trajectory.
When the partners launched the broader Ruby Lounge portfolio across various online marketplaces, it wasn’t limited to the Nordics like in today’s debut, but consisted of one roulette table and eight blackjack tables.
The games ran 24/7 at Evolution Studios and were also maintained by them Dedicated ComeOn distributors.
Live Selection appears in various Nordic casinos
The broad brand portfolio by ComeOn Group light up, snappableHajper and Casinostugan and several others, with the group operating in several markets including Sweden and Denmark.
Commenting on the first launch of the Ruby Lounge in March, Cristiano Blanco, Product Director at ComeOn Group, said: “Ruby Lounge expands the options and entertainment, offering an exclusive, premium, vibrant and exciting live gaming experience. Once again Evolution has proven what a great partner they are. Ruby Lounge has such a strong identity that it works with all of our brands.”
Erland Hellstrom, Managing Director of Evolution, commented at the time: “We have worked closely with ComeOn Group for many years and are delighted that their dedicated live casino environment is now live. The end result is great and initial stats suggest that ComeOn Group players love the look and feel of this premium environment with its top notch live casino games.”
Beyond the Nordics, ComeOn has added a bespoke live dealer gaming studio under the group’s brand, powered by Stake Logic Live Games Dutch brand end of 2022.
Spring: ComeOn Group launches new bespoke live casino studio called Nordic Ruby LoungeEU Gaming News, June 1, 2023
